Art Direction
2017

Koneko | Knit-a-thon

Women's rights are not up for grabs. And that's why for International Women's Day in 2017, Koneko Cat Cafe got involved to create pussyhats for cats. We brought "hoomins" and cats together for a single cause, to fight back with a knit-a-thon to raise money for Planned Parenthood. 12 Hours. 50+ Knitters. Thousands of dollars raised.

Event Stats:
8K+ unique impressions on Facebook
5k+ consumer engagements on Instagram
110% increase in Koneko's site traffic
2x as many cats adopted in subsequent weeks
Media Coverage: Lifetime TV, The Dodo, Upworthy, and more